Three,Two,One, Sold 2011 on Auction.

It occurs to me, as we come close to our annual year end, that my take on this past year, might sound familiar to other business people and even to some politicians.......that is a scary thought.

However, 2011 is surely going to be looked at differently by different people, depending on their
perspectives, their experiences and their history. For us, the recession still lingers, as our business is tied to real estate, in general, like much of the moving and storage industry.

At the same time, other components of our business seemed to have awoken this holiday period: retail sales were not as bleak as they had been predicted to be, many consumers spent
money and enjoyed good values, in the stores, based on what I saw and read. Further, for those of us who work with Auctions and Auctioneers, this December simply set records for sales. They
included the 2nd and third installments of the Debbie Reynolds auctions in Beverly Hills, by Auctioneer, Profiles in History, and their additional auction last week of Hollywood Memorabilia, (Icons of Hollywood and Icons of Animation).

Julien's Auctions, also out of Beverly Hills, recently concluded an auction of items from the late estate of entertainer, Michael Jackson, this past month. Ames Auctioneers also had an auction at the Sportman's Lodge in Studio City that brought in some surprising numbers; Modern Auctions out of the San Fernando Valley also had a large auction with some really good results;
California Auctioneers, out of Ventura, whose recent auction included several rare firearms, that also set some records. Bonhams Auctioneers, recently set a new record for a sales price in their Natural History Auction, held 4 weeks ago.

Presumably, the largest auction held this past December, in New York, also made some hay:
the Elizabeth Taylor Auction at Christies Auction House was remarkable in so many ways, as
patrons waiting in lines for hours just to see the items, prior to auction. It is my understanding
that many of the items got record bids that were described as "amazing, or unheard of..." They completely sold out over 500 lots.

Some might conclude that this type of activity is not the type of economic driver that will make a
difference to our economy or those who need work in this difficult time, but I beg to differ, as today, what is clear to me is that all economic activity is good and if we can string some of this
activity together, then it definitely makes a difference.

For a firm like ours, Box Brothers, to be able to render the best quality service, you need to understand the customer, the auctioneer, the packaging (from soft packs to custom museum quality crates), and to be able to truly understand logistics, from package (United Parcel System, Federal Express)to freight (less than truckload) to air and ocean shipments of all sizes, values and shapes.

So when we get a call to help a customer obtain his purchased (auction) items of memorabilia, or art, all of this activity leads to more economic activity not just for us, but for our suppliers, our freight vendors, our wood suppliers, and most importantly, for our people who make it happen,
our employees, day in, and day out.

There were times during this recession, that no matter what we did, we did not have enough hours for all of our people to get a full paycheck. No matter what is said on the news, this is where the "rubber meets the road," for most of us. Being able to provide for your family and loved ones while basic, became a huge task for many of us in the transportation business, these past few years. This is why it is important for any and all economic activity to happen, even the purchasing of an old dress cause it once belonged to a famous person. And this is why we love auctions, auctioneers and collectors, as to us, they make the world continue to spin in the right direction for all of us, as in the end, we are all part of the same economic team and it is time to post some wins for the smaller guys out there.
Happy new year and lets bring 2012 in with a bang--of good news

Debbie Reynolds....the Auction

Box Brothers is pleased to announce its participation in the Debbie Reynolds Auction, to be held
on June 18th, 2011, at the Paley Center for Media, in Beverly Hills.

As a logistics partner of this fine auctioneer, Profiles in Courage, we are proud to participate
in this event, which showcases one of the grand stars of the Golden Hollywood Era

Ms. Reynolds, a veteran star of such films as Singin in the Rain and the Unsinkable Molly Brown,
to hundreds of rolls in theater to television, she has been in the business since her firm debut in
1950.

Some collectors have expressed the opinion that the Debbie Reynolds collection, is one of the world's most significant collections of Hollywood Memorabilia ever amassed. I have read that some of the items included in this auction are: Costumes and props from Gone With the Wind,
The Sound of Music, Singin In the Rain; and Casablanca. Some of the items were worn, not by
her, and they include, outfits worn by Marilyn Monroe, Judy Garland, Charlton Heston, Elizabeth Taylor, Gene Kelley and Richard Burton, to name a few.

In fact, the auction catalog, put together by Profiles in History, is amazing, with full color pictures
of so many items, the catalog, in full color, is over 300 pages. If anyone is interested in this auction, you can contact the auctioneer, via their website, at www.profilesinhistory.com, for further information.

This should be a signature event for a classic and long term Hollywood star and grand entertainer that we all grew up with and who was one of the biggest stars ever.
We are proud and honored, at Box Brothers, to be able to participate in this event.

Auction Logisitcs...And Celebrity Auctions

Auction Logistics, is the name we have attached, to those tasks associated with assisting
auctioneers with the marshaling of auction assets and preparing them for sale, as well as
the disposition of purchased property, from the auction.

At Box Brothers, we have been blessed to be a part of some really memorable and fantastic
auctions, of all types. We can talk about our participation in the marshaling of assets on behalf
of the Michael Jackson auction, the Bob Hope Auction, the Ozzy Osbourne Auction, the upcoming Debbie Reynolds Auction next month, or the many varied auctions that take place at Bonhams and Butterfields, one of our regular and long term auction clients.

Over the years, it is our belief, that we have worked more auctions and serviced more auction
buyers, than any other firm in North America, for the last 10 years. This is largely because of
our packaging and shipping abilities and offerings, from the packing and shipping of very small
items (e.g. jewelry, dishes, glassware, porcelain figurines, albums, keepsakes, etc) to pieces of
artwork, musical instruments, furniture pieces, chandeliers and just about any other item you
can think of.

We have handled items from Elvis Presley, Elton John, Sting, the Beatles, the Rolling Stones
and we have distributed props from movies and television series and even bathroom fixtures
from some famous, unnamed people. But the most rewarding and satisfying part of servicing
the Auction industry, is seeing the purchasers actually receiving their property and how happy they are to own these articles that were once used on stage, on television or used by those artists
who they have been fans of for some time.

There are auctions that have less emotion associated with them, like auctions for coins and
old money, or stamps, but in virtually all other fields (memorabilia, sports or entertainment,
artwork collections), the customers are so thrilled to own a piece of history, that they often cannot wait to collect their purchases.

I recall sitting one year at the MusicCares Auction, the division of the Grammy Awards, where
someone who I had met came and got an Eric Clapton Guitar. He had been to his concerts since
he was a teenage, and had followed his career to the point in his life, that he could not afford to own a piece of history or an article that his favorite artist had used. He was so happy, he could
not wait to pay for it and get it. I think he wanted to sleep with it.

When we discussed shipping the guitar back to his home in Texas, he told me that he wanted it
insured, and I asked what the value was, and he said PRICELESS (this was before the Master Card Campaign by the same name). It is almost kids opening gifts on Christmas Day, but a little
more planned.

On the Auction side, we have developed great pride in our work, coming up with many innovations that allow for our auction partners, to not only streamline the after auction process, but with our systems, experience and know how, we have been able to maximize the auctioneers return by allowing them to focus on the actual auction process, not the logistics portion, and since
we guarantee all of our work and indemnify against any and all loses, we have been able to create a win win relationship for both the purchasers and auctioneers, at the same time.

We just love the work, the challenges, it poses and being able to have everyone happy with the results.
Here's to more auctions.....

Box Brothers

Call US at: 800.842.6937

Mannyland Auction Sunday 1.30.2011

http://http//www.californiauctioneers.com/ This Sunday we will be at the Mannyland Auction in Ventura . California Auctioneers has been using Box Brothers to Pack and Ship Auctions . Sundays Auction is the Estate of Manny Asadurian . January 30th,2011 @ 10am at 11905 Darlene Ln. Moorpark , Calif . For more info Call Charles at 800-842-6937 Charles is in charge of Auctions ....http://www.boxbros.com/antique-shipping

Elvis Presley's guitar from the Auction