Sales 101 ...Know your competition, since you are likely to encounter comments that compare us to them . The best way to do this is to do what mark's been telling you " secret shop " your competitors . This will help you to evaluate the features and benefits of their products and services , as well as knowing your own.
Does your competitor offer lower carrier rates, but they don't offer the free pick - up service and large freight packaging service and large freight packaging that you do ? you can't be all things to all people . When you know specifically the benefits of your products and services , as well as those of your competition, you are better prepared to respond to questions . And close More sales
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