Bonhams and Butterfields Big Antiques Auctions

Happy Friday.

Does it not seem like Fridays take forever to get here.....not if you have to work on
Saturday.......

We sometimes are short for our weekend shifts, as most of our senior managers
really want the weekend off. What I am thankful for, is the flexibility our people give
us, and when we are short, we always find a way to cover it. We have good people
and we care about our customers, in ways that go beyond most of our competitors.

This I feel confident on and that is why, I never worry this issue in the business. I can
not even imagine feeling or acting in another way. I mean, how much harder is it to give
the customer the best possible service. Ask me, it is more about creativity and conveyance,
or how clever we are in how we work with our customers, to accomplish their taks or goals.

At Box Brothers, this is never a mutually exclusive issue, why does it cost more to go the extra
mile for the customer, who is the reason you are there in the first place. We call on third party
people in the transportation business, and at times, the way they talk, it seems that they do not
feel the same way.

I have always felt that this was short term thinking and I recall the story about Mr. Bekins, the founder
of that fine transportation firm. When I was a kid in California, they owned a large share of the market
for many, many years. I heard a quote from this man, that he said: "I only want to move someone once,"
or something to this meaning.

Some people took those words this way: there are so many customers out there, even if we do a bad
job there is more than enough work to go round.........and the other point of view was this:
If we get a chance to show the customer the quality of our work, he will not hestiate to use us again
whenever he needs the services we provide....if we can get him once, he is our customer for life...."
http://www.boxbros.com/
I know which group I am in and have been but I wonder if you asked a room full of cod salespeople, what
percentage might go for the former? I do not know, but I am glad that I understand this via the latter
example, and that is why I do not worry about this issue.

So have a great weekend, and be safe and enjoy. BY : Mark Frydman http://www.boxbros.com/contact-us

well now i;m a beleaver by Mark Frydman

On Wed, Apr 28, 2010 at 11:48 AM, Mark Frydman ...... Bill and Roger: This is the link to our company blog.I am not sure what you know about blogs, as a month ortwo ago, I knew very little and thought it was a waste of time.Until the day before yesterday, I felt like whatever I wrote wouldnot amount to much. Then we got a lead in from a top 100 company,where the exective contacted Charles, as a result of one of his entries.I was amazed, and today, after one of my last blogs, we did a search andmy words found renewed life on the net and it's search engines.The topics are open ended and the most interesting items are the oneswhere you can relate something from your personal life to something thathappens at work. Or maybe how you helped a customer or how you were ableto see a magnificent piece of artwork or furniture, or that we handleda 24 foot gazebo, etc. http://www.boxbros.com/small-moves It can be funny or it can be educational, but the point I am trying to bringhome is that I need for you both to create some blogs up there for entryintoour blog.I think this will give us a chance to be creative and at the same time,reach thekind of customers that we would not ordinarily reach and maybe have a decenttimedoing it. We could also talk about how cool your boss is, not chris-ha ha,like howI allowed time off for touring, how we tolerate how Roger sometimes dresses,and whatthe size of his beard is.We would love for the San Francisco store, Kiyoshi, to express himself, aswell. Ifyou look at our Facebook page, you will also see something that will beextremely usefulin our sales campaign and in our outreach to new clients; we have albums ofitems that weget to pick up and crate and ship. Why can't we get Ganzo to be able to usehis phonecamera to send us some cool pictures, or maybe how we pick up at bonhams.These can be extremely useful for sales, as it allows for potentialcustomers to see thatwe do what they need and that our customers are pleased. We can have analbum which helpsus sell our services to these potential customers.The blog and getting this info and pictures as well as email names for ourmailing list,are all things that are standard practices across all industry segments. Wecan only succeedin this area when we have maximum participation.Lets make this part of our sales campaign up in the bay and maybe we can getsome of the complimentaryletters to be part of an album on facebook that we can use for moving sales,too.Any questions, let me know and I will get back to you, but lets startblogging.It really takes less time than texting does.Mark